Put Together A Short Video That Showcases The Area Around The House You're Selling
Real estate agents commonly use video walkthroughs to give people browsing their online listings a chance to experience what it's like to be inside a home before actually visiting. These productions can help to make a residence come to life for a prospective buyer who is browsing your website, and it may be effective in boosting the interest that buyers have in a particular listing. When it comes to promoting your listing, you don't need to stop with a video walkthrough. Instead, think about providing even more value by shooting and editing a short video production that showcases the area around the house in question. Here's how you can proceed.
Drive To The House
One fun way to start the video is to have a camera positioned in your vehicle and aimed out the windshield to capture you driving to the house from a recognizable point in the community, such as a shopping complex. As you drive, you can talk about how close the residence is to this area, as well as about some of the features of the house itself. Of course, you'll want to edit these parts so that they're succinct. Pulling up to the house also allows the house's curb appeal to shine through.
Community Tour
Using the same approach, don't be afraid to take the viewer through the community a bit. For example, drive from the house to a few of the local schools to demonstrate how close they are, and drive to a local park, community center, churches, and other local amenities that you believe a family that may move into the house would find appealing. While you drive, be sure to discuss these community-related details. Always give time-related details — for example, be sure to specifically mention that a school that is just six minutes away by car.
Commuting Examples
People are always anxious to assess the commute to work from any house they're thinking about buying, so you should include this type of demonstration in your video. Visit the house in the morning when people are leaving to work, and film the process of navigating the neighborhood on your way to the nearest highway. Or, take the same approach but travel to a local park and ride center that people visit when using public transit. When edited together professionally, all of these clips can work well to sell not just the house, but also its neighborhood.
